Zure Integration Platform

Your integrations are a black box.

They shouldn't be.

Zure Integration Platform is the opposite: built in your Azure subscription, deployed from your repos, traced end to end with OpenTelemetry. You own the code. You own the data. You pay Azure — and no one else.

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The integration scene settled on rented black boxes — per-transaction pricing, vendor runtimes, your data passing through someone else's cloud.

We went the opposite way: open code in your repos, native Azure in your subscription, a canonical data model you keep — and a data platform growing underneath it all.

01 — The pipeline

One pipeline. Every transaction. Full trace.

Every integration has the same shape: your systems at the ends, the platform in the middle — running in your own Azure subscription. These are real flows from production.

Customer Portal Source system

Zure Integration Platform — your Azure subscription

Integration IN Receive · Transform · Publish

Integration Hub Route · Persist · Monitor

Integration OUT Subscribe · Transform · Send

ERP Target system

Order created — from Customer Portal to ERP in 1.2 seconds, fully traced.

02 — The flow

Inside an integration: the same seven steps, every time.

No snowflakes. Every integration is the same pattern with different mappings — easy to read, easy to test, easy to hand over.

Integration IN

Receive Pick up data from the source system.

Transform Map to the canonical model.

Publish Hand off to the Service Bus.

Hub

Route & persist Deliver to subscribers. Store every payload in the Data Lake.

Integration OUT

Subscribe Pick up the canonical message.

Transform Map to the target format.

Send Deliver to the target and confirm.

Built from services your team already runs

Azure Service Bus

Azure Data Lake

Azure Key Vault

Azure Monitor

Azure Functions

Application Insights

+ More

Every component is a native Azure service in your subscription, under your Entra ID. Nothing to license, nothing foreign to operate.

03 — Data transformation

Every system speaks its own language. You design one.

The same order, crossing the platform. The colored fields are the same data wearing three different names.

Source format (Customer Portal)

{ "orderId": "CP-20241015-0042", "customer": "Acme Corp", "items": [ { "sku": "WG-440", "quantity": 120, "unitPrice": 14.50 } ], "status": "confirmed" }

Canonical domain model

{ "entity": "SalesOrder", "orderReference": "CP-20241015-0042", "customer": { "code": "ACME-01" }, "lines": [ { "product": "WG-440", "quantity": 120, "price": { "amount": 14.50, "currency": "EUR" } } ] }

Destination format (ERP)

{ "erpOrderNumber": "SO-2024-1042", "customerCode": "ACME-01", "lineItems": [ { "itemNo": "WG-440", "quantity": 120, "amount": 1740.00 } ], "posted": true }

Order Customer Product Same data, three shapes. You only ever design the one in the middle — add a new system and you write one transformation, not one per neighbor.

04 — The data platform

Your integrations quietly build your data platform.

Most companies launch a separate project to get their data in order. On this platform, every transaction lands in the Data Lake already modeled — and your data estate grows as a by-product.

Integration Platform Every transaction

Data Lake Canonical data · full history

Microsoft Fabric Lakehouse · warehouse · BI

Analytics & AI Reports · models · agents

Fabric environments, fed by the platform

We have built massive Microsoft Fabric data platforms for our customers on top of the canonical Data Lake — production environments, fed by the integration platform every day. Not a multi-year modeling project: the model already exists.

The groundwork AI actually needs

AI initiatives stall on messy, inconsistent data. The canonical model gives every system one clean, shared language — your data in order, as a by-product of integration.

05 — Monitoring

Monitoring built in. Every transaction traced.

This is the platform's own monitoring view — OpenTelemetry tracing end to end, included from day one. No add-on APM product, no separate license.

monitoring.yourcompany.com/integration-platform

Transaction trace — CP-20241015-0042

Duration: 1.2s 6 spans

Order Inbound — Customer Portal

342ms

Receive — HTTP GET /api/orders

89ms

Transform — Validate & map to canonical

201ms

Publish — ServiceBusSender

52ms

Integration Hub — Route & persist

186ms

Order Outbound — ERP System

518ms

Transaction trace — SENS-T-042

Duration: > 30s 6 spans

Measurement Inbound — IoT Gateway

156ms

Integration Hub — Route & persist

98ms

Measurement Outbound — MES System

> 30s

Subscribe — ServiceBusReceiver

45ms

Transform — Map to MES format

112ms

Send — HTTP POST /api/measurements

> 30s

06 — Freedom

Four freedoms you can't buy from a SaaS vendor.

Leave whenever you want.

Code in your repos. Infrastructure in your Azure subscription. If Zure disappears tomorrow, your integrations keep running — and your team picks up the keyboard.

Pay Azure, not a middleman.

No license fees. No per-transaction charges. No renewal surprises. You pay Azure for the resources you use — the same line item you already have.

Pick the services that fit.

Swap them when they don't. Nothing in the platform locks you onto a specific runtime, broker, or storage tier. Functions today, Container Apps tomorrow — same platform.

No black boxes. Anywhere.

Every line of code is yours to read. Every transaction is traced end to end. When something breaks, your team sees exactly where — no ticket to a vendor, no waiting.

07 — Service